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3 Places to Sell products:

Online platforms to choose

In today’s day and age, Ecommerce knows no bounds. In a world where various other industries are slowing down, Ecommerce is growing at a tremendous pace. With every passing day, new online stores spring up. And slowly, customers too are preferring an online solution to offline retail. At such a time, if you are thinking of starting your online store and selling products through it, you are in a great position. After all, to sell products online platforms are available for you.

Your website

Here are six places where you can sell your products online.

1. Your website

One of the best ways to sell your products online is through your own site. For this, you will first require an Ecommerce platform to base your site on. Shopify is one of the best options for this. Not only is the platform known among customers and merchants alike, but it has all the required features to make your store a hit. This includes the ability to add unlimited products to your store, scalability, original website templates, various payment options and integration with third-parties.

To decide whether you wish to launch your own website to sell products online requires you to know about the pros and cons of the decision.

Pros

One of the best things about having your own online store is that you get complete autonomy over it. You can decide the website design, layout, and features as per your customer needs and analysis. You can choose how to navigate your customers through various touchpoints on your website. This can help you drive revenue to your store.

Compared to other options where you will have to pay a fee to the marketplace, if you have your own store, you will be able to eliminate such costs at the expense of a card processing fee. This will translate into more profit for you.

A lot of people choose online selling platforms because they don’t want to undergo the hassle of hiring a website developer to create their website. However, with solutions like Shopify, the process of website designing have been made quite easy.

Cons

There will be a cost attached to the process of setting up your website. Moreover, you will be required to pay a fee for subscribing to the platform. The more features you opt for, the higher will be the cost of running your own online store website.

If you aren’t a well-established brand with high brand awareness, you won’t get the same reach with your own store that you would have with Amazon or eBay. However, you can work around this issue by investing in SEO and improving the ranking of your website. Still, you won’t be able to get the same type of numbers as established selling platforms have.

2. eBay

eBay is one of the most significant players in the world of online retail. It has been operational since the past twenty-four years and has continued to have a broad customer base.

To decide whether you wish to launch your own website to sell products online requires you to know about the pros and cons of the decision.

Pros

eBay

You might want to consider selling products online through this platform due to the massive marketplace it has. You can use the platform to sell your product to any country or location in the world since eBay has a footprint in them all. The global outreach of the platform makes it an ideal choice for both small and large scale businesses alike.

Cons

The same feature that has allowed eBay to offer advantages to sellers is the feature that leads to a massive flaw. And that is that eBay is very competitive. There are a plethora of sellers already present on the platform. Therefore, attracting customers and ensuring sales can be hard, especially for new businesses. Additionally, customers on eBay don’t make immediate payments and instead bid a price. This can get frustrating for those at the selling end of the spectrum.

Conclusion

All three online platforms have their merits and demerits. Which one is ideal for you to sell your products through depends on your requirements and need as a business. For instance, if you are a startup, you might want to start with Amazon to access the masses and gauge the demand for your product. After all, developing your own website takes a lot of effort. You can always switch to developing one when you get a favorable response on third-party sites.

Also, you can always sell through multiple platforms rather than concentrating your sales effort to one channel. This can allow you to establish brand identity and access millions at the same time.

Regardless of which online platform you select to sell products online, make sure you think it through.