One of the best things about having your own online store is that you get complete autonomy over it. You can decide the website design, layout, and features as per your customer needs and analysis. You can choose how to navigate your customers through various touchpoints on your website. This can help you drive revenue to your store.
Compared to other options where you will have to pay a fee to the marketplace, if you have your own store, you will be able to eliminate such costs at the expense of a card processing fee. This will translate into more profit for you.
A lot of people choose online selling platforms because they don’t want to undergo the hassle of hiring a website developer to create their website. However, with solutions like Shopify, the process of website designing have been made quite easy.